by Jeroen Mourik
If your festival has its own website then you probably should have an RSS feed.
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FestivalOrganiser.com presents the first publication in the Online Marketing Series by Jeroen Mourik.
In this manual you find all you need to know about using RSS feeds as somebody who works for a festival or public event. Part one focuses on the consumer side of using RSS feeds and part two focuses on the publisher side and explains how to publish your own feeds.
Whilst mainly written for novice users, this manual does not just scratch the surface. Therefore the more advanced users will also find some valuable resources and ideas in this manual.
A Must Read
Although RSS feeds have been around for more than 10 years, they have only become popular in recent years.
If you frequently surf the internet and you are not yet using an RSS Feed Reader to monitor online contents then you are probably wasting valuable time. RSS feeds enable a far more efficient use of the internet and in many ways enhance the Web 2.0 experience.
Now anno 2009, RSS feeds are such an important part of the online marketing mix that they should no longer be ignored by marketers in the Festival and Public Event Industry.
Download:
 Manual: RSS Feeds for Festivals (1.53 MB)
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